12 March 2024
Hits Radio Pride increases UK DAB distribution
Bauer Media Audio UK has today announced that it will increase the distribution of its LGBTQ+ dedicated station, Hits Radio Pride. This April, listeners will be able to access the station on DAB across even more areas in the UK, including Manchester, Liverpool, Glasgow, Newcastle, Edinburgh, Leeds, Birmingham and Swansea. The change will grow Hits Radio Pride鈥檚 reach more than threefold, broadcasting to over 32m across the UK.
The station, launched in August 2020, was the UK鈥檚 first national commercial LGBTQ+ radio station by a major broadcaster. As a sister station to Hits Radio, the station is a fresh and unique destination where the LGBTQ+ community, advocates and allies can feel connected, safe and proud to be themselves. In addition to entertaining audiences by playing music much-loved by the community, Hits Radio Pride is a trusted platform that inspires, educates and informs listeners of LGBTQ+ issues and encourages inclusion and tolerance. This includes award-winning content such as 鈥楾ough Talks鈥� 鈥� exploring the hard conversations the community have around coming out 鈥� or 鈥楩aith, Sex and Me鈥� 鈥� discovering how people balance being part of the community with their religion.
Ben Cooper, Chief Content & Music Officer, Bauer Media Audio UK, said: 鈥淚鈥檓 delighted for Hits Radio Pride which initially launched as a six-month pop-up station and then went from strength to strength in creative confidence, mixing uplifting music with its award-winning educational and thought-provoking content. It鈥檚 proven to be a hit with both listeners and commercial partners, so we鈥檙e delighted to increase its DAB distribution and bring Hits Radio Pride to even more people from the LGBTQ+ community and beyond.鈥�
The full list of areas that will be able to access Hits Radio Pride on DAB include:
Berkshire
Birmingham
Black Country & Shropshire
Bournemouth
Bradford
East Yorkshire & North Lincolnshire
Edinburgh
Glasgow
Lancashire
Leeds
Liverpool
London
Manchester
North Yorkshire
Sheffield
Stoke
Swansea
Tayside
Teesside
Tyne & Wear
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For further press information, please contact:
Odelia Yu 鈥� Commercial Communications Manager, Bauer Media
E: odelia.yu@bauermedia.co.uk M: 07718124791
